Five Things You Need to Know About Infographics

Maximize your story... tell it visually! Here are a few things you should know before you get started. 


http://infographiclist.files.wordpress.com/2011/09/infographic.png

http://infographiclist.files.wordpress.com/2011/09/infographic.png

1. Organization 

Think of infographics as one of those five-paragraph essays you wrote as a kid. Start by introducing and defining your opening topic. From there, develop your argument with supporting points. Finally, wrap it all up with an intriguing closing statement. Think of your content as a funnel. As you move forward, your content should become more focused. 

2. Style

Yes, our computers offer a plethora of design tools at our fingertips. This doesn’t mean you should use all of them at once! Decide what style you’d like to accomplish before you get started. This will speed up the process immensely!

When in doubt, make a mood board to organize your ideas.

When in doubt, make a mood board to organize your ideas.

3. Design

The most successful infographics usually have formats that mimic their topic in some way. Brainstorm about ways you could illustrate your topic. Possible questions you might ask yourself are: What is the first thing I think of ? What shapes, colors, or logos do I associate with this? Don’t be afraid to solicit other points-of-view from friends, family, or co-workers.

4. Information

Infographics are useless if the information you include isn’t accurate. Precision reporting is key. Double check the validity of your facts and your sources. Also, don’t forget your citations!

5. Dissemination

There are a significant number of options for distributing your final product. While you may be able to get away with using all media outlets, you may want to think carefully about the best channels to publish. Things to consider might be: Who is the audience? What media outlets is my audience most likely to use? Is media the best route? What is the best way to present my infographic? Is a simple post sufficient, or will I need to consider something more creative?


Don't forget, if you want to leave your infographic design to the professionals look no further. We've got the talent that will put you on track. Contact one of our talented graphic designers today.